Should Civil Society Be Reduced to a Subset of the Market?

Over the past few years it’s become almost an article of faith that civil society—including philanthropy and the not-for-profit sector it supports—should operate on business principles, like rates-of-return, competition to weed out the weak, close supervision of the organizations you support, financial data as measures of success, and paying corporate salaries to the CEO. It’s an increasingly powerful movement that drives me absolutely nuts—not because I don’t believe that some of these things can be useful in some situations, but because I do believe that their overall effects might damage civil society as the wellspring of values and actions that have changed the world for the better, from the struggle against slavery to pro-democracy demonstrations in Iran.

To me "civil society" simply means the ways in which citizens organize themselves for collective action in pursuit of the common good—formally and informally, through a wide variety of strategies, and concerned with a myriad of different issues. In fact I've written a book on the topic that tries to communicate in straightforward terms why civil society is so important.

But over the last few years, this huge diversity has been reduced to a discussion of the social economy and how best to support it, blending civil society and the market in ways that are supposed to benefit both.

Such experiments—like venture philanthropy and social enterprise—are interesting for sure, but even if scaled up they would form only a small component of the civic fabric that all societies require. That’s because civil society is a space for social and political action, not just for providing goods and services to disadvantaged groups, a space in which we as equals can negotiate and address solutions together without regard for profit or government directives. And because civil society is freed from those constraints, citizens can push for the transformation of society in areas where business and governments—even socially responsible ones—usually fear to tread.

I like to think of civil society as an ecosystem, an organic entity in which lots of different organizations and activities are linked together, not a machine in which inputs and outputs can be manipulated by outside forces, including funders. In this sense, the role of philanthropy is to support the conditions in which people can nurture and develop this ecosystem in ways that are appropriate to the context and helpful in increasing its social, economic, and political effects.

That’s obviously a challenge to the current orthodoxy in this field, which directs "investment" to "high-performing projects" that can then be "replicated" or "scaled up." The Obama Administration’s Social Innovation Fund is a classic example of this approach at work—bureaucratic, technocratic, and quite at odds with the way civil society works, but logical I suppose if you come from a business background.

The business approach may be comforting to funders, but it uses the wrong set of instruments to promote deep-rooted social change. Would you use a typewriter to plough a field or a tractor to write a book? Of course not, so why use business thinking where it makes no sense? I’m sure this would horrify its supporters, but eroding the transformative potential of civil society may be the long-term consequence of the coming revolution in philanthropy, and that’s why I’m so concerned. Welcome to "civil society–lite" as I call it in my new book Small Change: Why Business Won’t Save the World.

I’ve used this first blog post to talk about civil society because the complexities involved are usually ignored in discussions about "effective" philanthropy, and it’s the frame I’ll be using over the next five days to explore some important and controversial issues: "social capital markets" and the damage they can do; the conflicts and trade-offs that occur when you mix civil society and the market; the possible erosion of democracy and social activism when philanthropists follow the "path of least resistance"; and the idea of "citizen philanthropy," to borrow a phrase from Peter Deitz and others, as an alternative pathway for the future. I hope you’ll join me in the conversation.

Tomorrow: Why "Social Capital Markets" Could Be a Really Bad Idea

Comments

Philanthrocapitalism is not the end of civil society

Michael - thanks for your post and for your comment over at NextBillion.net.

I thought your remarks at last Wednesday's debate were quite eloquent, and will look forward to reading your book when it arrives. I will hold off on anything more until I have read, because to this point, I haven't found much hard evidence that philanthropically-supported social movements are at odds with philanthropically-supported social businesses.

In fact, I would argue that such social enterprises - with a mix of traditional charity, mission-related investments and traditional capital - will have a better chance of creating lasting social change for the most marginalized in society in the long run. That's a topic we've covered at length on NextBillion - and if you can't find anything in the archives on it, I'm surprised.

I will look forward to your blog posts on the Intrepid Philanthropist this week!

tks Rob, what you have in the

tks Rob, what you have in the NextBillion archives are lots of cases that show that useful goods and services can be sold to the poor at a price point they can afford and still make a profit. That's great, but it's is a small part of the picture of social change and shouldn't be conflated with civil society, as I point out in my blog post above. From a civil society perspective, the strength of the poor lies in their numbers, not in their individual economic assets, mobilized through associations and through politics. Those are areas where social enterprise is weak, even when it is successful.

Market-based tools are just part of the solution

Michael, great post and I look forward to reading the book. I had an interesting experience at SOCAP09 (Social Capital Markets) last September. It was a great conference. I learned a lot, met some great people (like Peter Deitz), but everyone (except Peter) kept asking me the same question over and over - why are you a nonprofit? Why aren't you using a market based solution? (Never mind that we have a business model that will be self-sustaining once it it brought to scale.) My answer was and is that we are leveraging the market. Our currency is not money, but impact. Citizen Philanthropists want to go out and have a real and direct impact in the world. They realize that they cannot solve the global food crisis, but they can solve the food crisis in one community. So they bring their friends and family together, leverage their social network (creating civic engagement) to raise the funds to build a small dam in an Indian community. Some may call that a donation because it wasn't a loan. I call it 'buying impact'. It is a transaction where the donor gives money but fully expects to receive information on the impact the donation had one the ground. We have already seen at Citizen Effect (www.citizeneffect.org) that when people receive timely updates and impact reports, they will give again and step up to lead a project and become a Citizen Philanthropist. If information is inaccurate or lacking, people take their donation dollar elsewhere.

I think microfinance is a great tool, but it is not a tool for everything. I think it is possible for people to start businesses that provides their village with clean water, but that is not always the best solution. A well in one community can stimulate economic and community development, but in another it can suck the ground water dry and leave future generations without water. Our Americanism leads us to believe there is a quick fix, one size fits all solution to the worlds problems, but the reality is we have to use all the tools at our disposal. I look forward to reading the book and future posts.
Dan Morrison, Founder, Citizen Effect (www.citizeneffect.org)

The conceptual background of social entrepreneurship

I have in the past become a strong supporter of Michael's position specifically after having worked for world-renowned social entrepreneurs globally. I know from my own experience that most of what Michael says does indeed unfold as he describes in the field, at least in many cases.

What I am interested in is our thinking behind social entrepreneurial models as a society. I share the experience that senior managers from philanthropy look at me completely aghast as soon as I even start hinting at my impression that social entrepreneurship might not be the magic bullet and may have serious downsides to it. Most are simply unable to comprehend what I am talking about. For them, the business model is the most "natural" solution.

Plus, many consider it to be the most "sustainable" one. How come that in many fields we seem to have begun to equate "sustainability" with economic/commercial viability?

Closed minds

thanks Bijan, you make a vital point, since nothing good ever came from closed minds. The self-reinforcement effect of the 'new philanthropy' is a huge problem because it deflects attention away from the problems of this approach and the strengths of the alternatives. That's why we need more debate.

Citizen philanthropy

thanks Dan, I wish everyone had your sense of perspective!I look forward to finding out more about the work you're doing.

The market is a subset of Civil Society

Mr. Edwards,

Your definition of Civil Society is very similar to what Nobel laureate FA Hayek termed catallaxy - a self organized system of voluntary cooperation. This voluntary cooperation includes financial exchange, knowledge exchange, rule-building, institution building, etc...

Your version seems to limit itself to everything except financial/monetary exchange. By what logic does civil society encompass ALL voluntary cooperative institutions/orders/systems except that of monetary exchange? Does it not make more sense to include ALL voluntary options for coordination in the concept of civil society?

This is not meant to be an impertinent query, rather a respectful question of a lucid thinker who is looking for a conversation. If the answers are in one of your books, please point me to where I might find them!

Thank You,

definitely worth a book

tks Kevin, I did in fact write a book to help readers of all persuasions navigate this debate, and the second edition was published last year. Here's the link: http://www.amazon.com/Civil-Society-Michael-Edwards/dp/0745645860/ref=sr...

The short answer to your question is that some theories of civil society do include the institutions of the market and others don't, so it's a matter of personal taste and conviction. I prefer to exclude them since it makes no sense to me to conflate the ladies auxiliary with a multinational corporation like General Motors (remember them?) when they have such different roles and modes of operation in society, but others would disagree. It partly depends on your understanding of "voluntary" and whether that word means the same thing in these two very different contexts. I don't believe it does.