Acindar and Its Corporate Volunteer Program

Source: 
Harvard Business School

Date

2005

Case Study Sector

Management

A family-owned business, Acindar was one of the most important steel companies in Argentina. After the 2001-2002 Argentine economic crisis, it yielded its controlling stake to a new investor—Belgo Mineira, a Brazilian company of Austrian origin. Arturo Acevedo Jr., the founder's grandson, kept his managerial position as company CEO and president. Acindar Foundation, through the initiative of the company's founder Arturo Acevedo (grandfather) and in its capacity as corporate social policy enforcer, engaged in comprehensive educational, health, and environmental activities for 40 years. Depicts the changes resulting from the incorporation of the new shareholders to the company and how they reflected on the foundation's management and the corporate HR area. The triggering factor was an initiative to develop a corporate volunteer program similar to the one Belgo Mineira had implemented in Brazil—a project that integrated foundation, corporate, and HR management efforts at each production plant.

Learning objective: To focus on the challenges posed by the launching of a corporate volunteer program during a period featuring significant changes in corporate strategy and management brought about by a shift in the company's controlling stake.

Link

Keyword

  • Field Building
  • Partnership
  • Strategy

Region

  • Latin America

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