Creative Capital: Sustaining the Arts

Source: 
Harvard Business School

Date

2010

Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, looks to the organization's next decade, how can she ensure the sustainability of this high-touch, uniquely individual model?
Learning objective: To introduce the application of VC techniques in other sectors and explore ways of funding the arts.

Link

Keyword

  • Field Building
  • Strategy

Region

  • Northern America

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