The Freeplay Energy Group and Foundation (B)

IESE Business School (University of Navarra)



Case Study Sector


Case B updates the original by two additional years. In this time the Freeplay Group undertakes an IPO, listing on the U.K. stock exchange as Freeplay Energy plc. The Freeplay Foundation continues to receive support from the new public company and expands its projects to bring communication and energy to the most "underdeveloped" areas of Africa but must also look elsewhere for support and funding. Freeplay Energy also undertakes significant expansion in Africa, with its innovative "wind-up" mobile phone charger a key product in this market.
See also The Freeplay Energy Group and Foundation (A).



  • Field Building
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