Global Impact: Managing Corporate Giving

Source: 
INSEAD

Date

2008

Case Study Sector

Management

Global Impact is a U.S. registered nonprofit organisation dedicated to "assuring help for the world's most vulnerable." Representing more than 50 of the most respected U.S.-based global charities, including CARE, Doctors Without Borders/Medecins Sans Frontiere, and World Vision, it raises funds for its charity members in workplaces across the U.S. and overseas. Facing a decline in giving campaigns in the early 1990s, Global Impact increased its attention to private sector and corporate giving. The case examines how this nonprofit organisation repositioned itself between the corporate world and the global charity community, developing services to meet the needs of its new private sector-based donors, while continuing to serve its overall not-for-profit mission. Between 1995 and 2006, its charity revenues grew from $6 million to $141 million. The case begins in 1993 as a new CEO is hired, and the governing Board transitions from one dominated by charity member representatives, to one with broader private sector representation.

Link

Keyword

  • Partnership
  • Strategy

Region

  • Northern America

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