SK Telecom: Pursuing Happiness through Corporate Social Responsibility

Source: 
Harvard Business School

Date

2009

Case Study Sector

Management

Since 2006, SK Telecom (South Korea) has worked to develop strategic corporate social responsibility programs that are aligned with its business operations and corporate mission. The case tracks the original assessment process the company went through and successive organizational design efforts to align its CSR strategy and implementation architecture. In 2009, the company is going through reorganization, and the protagonist is considering how well the existing structure of SK Telecom's CSR efforts supports its strategy. The key dilemma he is faced with is whether to change the design of the CSR organization, or perhaps revise the CSR strategy to better match the existing organizational architecture.
Learning objective: To analyze the strategy and organizational design of corporate social responsibility programs.

Link

Keyword

  • Field Building

Region

  • Asia

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