Western Union: Our World, Our Family

Source: 
Harvard Business School

Date

2009

Case Study Sector

Management

In 2006, Western Union spun-off from its former parent, First Data Corporation, and began the process of defining itself as a standalone organization. Part of that effort was the creation of a strategic corporate social responsibility program called Our World, Our Family. The case tracks Western Union's earlier CSR initiatives and how they resulted in the creation Our World, Our Family. Key elements of the case focus on understanding the Western Union business model focused on financial remittances, and how their corporate citizenship efforts bring value to the company by satisfying the diverse needs of Western Union's stakeholders.
Learning objective: To discuss how a company develops and implements a strategic corporate citizenship program that is aligned with the organization's business operations.

Link

Keyword

  • Field Building

Region

  • Northern America

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