World Wildlife Fund US is a leading international conservation nonprofit that operates within a global network of WWF organizations. This case examines WWF US's strategy to achieve its mission of protecting natural wildlife and resources. In contrast to traditional approaches in which WWF country programs operated relatively independently, the new strategy involves integrating WWF US more fully within the global WWF network, and fostering longer term, trust-based relationships among all partner organizations toward their shared conservation goals. The case highlights the Tesso Nilo conservation project, which brought together various WWF partners to stop illegal logging in Sumatra, and revive its wildlife environment to illustrate a network approach within a global multisite nonprofit.
Learning objective: To examine the potential of implementing networks in an established, mature, global nonprofit to achieve greater mission impact. The case examines the challenges for institutionalizing such an approach and the required leadership, culture and mindset shift that is necessary for building trust and transforming the way the organization operates and works with its peer organizations worldwide.