Strategy

Rhyme and Reason in Philanthropy: How Should Donors Choose?

November 29, 2016

Should philanthropists follow the guidance of Duke Prof. Joel Fleishman and his co-author Tom Tierney, in the 2011 book Give Smart, and devote their giving to the causes that most move their hearts? Or should they emulate Facebook billionaires Cari Tuna and Dustin Moskovitz, who select their charitable targets with cerebral dispassion, assessing how many people will benefit from any given contribution, how great and lasting the benefit might be relative to the cost, and how much risk of failure they will confront along the way. 

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