Media Grantmaking Strategies: When the Impact Is in Question
Source: Carnegie Corporation of New York
The American Communications Foundation (ACF) was a nonprofit news provider located in Mill Valley, California. A one-year, $354,000 grant was made to ACF in June 2000 to cover Carnegie Corporation issues in its education and democracy grant portfolios. This is an analysis of media grantmaking to support nonprofit issues. It is also the story of a first-time grantmaker who can say, in the end, that the grantee did what it was supposed to do but the strategy was a failure.